Goal:
Create branding including logo, package design for beverage campaign, campaign elements including billboard, magazine, and Instagram advertisements.

Execution:
With a target audience of male, Silicon Valley successful tech entrepreneurs in their mid 30s, I focused my design on the intersection of Eastern philosophy and technological advancements. I wanted to bring together elements of both worlds without using any cliches. The color palette is influenced heavily by Buddhist monks and Indian spices while the logo has an overall structured appeal. The circuitry element brings to mind the tech side, however as it is used on the can it looks like water, bringing back the more earthy, natural elements. This theme of nature and tech is one I wanted to replicate in different ways throughout the campaign.