Booklet Brochure Design

Goal:
Create a booklet brochure for VOCAL, a local animal shelter, minimum of 8 pages to be digitally printed.

Execution:
With a target audience of wealthy, 50+ aged women who are dog lovers, country club members, and Vogue magazine subscribers, I created a booklet brochure that is heavily inspired by Vogue. I used the dogs at VOCAL as the models, and dressed them up in fancy hats and scarves and photographed them in a high-end fashion style. I wanted the entire design to feel informative as well as fun, reflecting on the very nature of the nonprofit itself.

TOOLS USED

Adobe Photoshop
Sony ARii

Adobe InDesign
Adobe Illustrator

MY PROCESS

Shelter Dog Photoshoot

I worked with a local animal shelter to coordinate a photoshoot with their dogs. The images were then used in this brochure which was printed for their yearly gala in 2018, and also on their social media, website, and email campaigns.

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Let’s Work Together

I’M ALWAYS UP FOR A CHALLENGE

I approach my design work with thoughtfulness and a cultural and social awareness that comes from my literary background and international childhood. I love to find new ways of communicating a message.

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Project Description

BOOKLET BROCHURE DESIGN