Project Description

WEBSITE DESIGN
APP DESIGN
WEBSITE & APP DESIGN

Goal:
Design desktop website, mobile website, and app for a fictional company. Create the branding elements of the company, including the logo and all iconography as well as color palettes.

Execution:
Ado is a logistical adventure company with a primary target audience of professional women in their early 30s who are looking to be more active in their communities and to try new things. The activities / adventures on the website are categorized in a unique visual style meant to inspire and spark curiosity. The website is the powerhouse of the company, where users will search, interact, and save adventures. The app is meant to be used on the go, with easily accessibly information about things going on in nearby communities.

TOOLS USED

Adobe XD
Adobe Illustrator

CATEGORIES

Graphic Design
Logo Design
Branding

UI/UX Design
Website Design
App Design

WEBSITE PROTOTYPE
APP PROTOTYPE
MY PROCESS
Ado moodboard

Moodboard

Logo Sketches

Logo Sketches

Brainstorming Adventure Icons

Adventure Icon Sketches

Final Adventure Icons

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    Swiss Alps

Let’s Work Together

I’M ALWAYS UP FOR A CHALLENGE

I approach my design work with thoughtfulness and a cultural and social awareness that comes from my literary background and international childhood. I love to find new ways of communicating a message.

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